Growth Marketer

IDEA StatiCa is the leading international innovator in the field of software for structural design. Our applications are desktop as well as cloud and enable structural engineers in more the 125 countries worldwide to accurately design structural members, which they had estimated before.
Our Chief Executive Officer, Juraj Sabatka, is the EY Technology Entrepreneur of the Year 2020 in the Czech Republic.

As a Growth Marketer, you will focus on everything related to websites. This means that you and your colleagues will keep everything up to date in terms of language mutations, SEO, and lead generation.

Identifying and implementing strategies to drive business growth across all stages of the customer funnel.
Your role includes experimenting with different marketing channels, optimizing campaigns, and using data to improve acquisition, activation, and retention.

WHAT WILL YOU DO?

• Caring for the website, including its architecture, content creation process, and performance metrics
• High focus on analyzing the performance of the website and making data-driven decisions
• Cross-channel optimization: marketing automation (HubSpot), SEO, Ads, organic traffic, and finding new sources
• Responsible for our social profiles (LinkedIn and YouTube)
• Managing and optimizing our marketing technology stack to increase lead generation and customer retention
• Actively contributing to marketing and sales strategy
• Coordinating events organized by IDEA StatiCa – Partner Summit, Annual company meeting
• Cooperating with Customer Care and Channel Sales teams. Ensuring its consistency in design, content, and value proposition
• Marketing support of 3–5 IDEA StatiCa resellers in EMEA/AMER
• You will be part of the Product Marketing team - 5 people, including you
• Cooperating with our external suppliers

WHAT ARE THE REQUIREMENTS?

• Min. 5 years of experience in marketing (ideally in the software industry)
• Technology enthusiasm – the ability to learn how to use IDEA StatiCa applications at an applicable level and understanding the principles of software for structural engineers
• Proven experience with large website content projects
• Experience with multilingual websites and content management systems
• Experience with localization and translation processes with SEO impact
• Lead generation, inbound and outbound techniques, generating leads from cold contacts
• Willingness to operate in an autonomous team as a “Teal company”
• High level of analytical and problem-solving skills
• Excellent oral and written English - C1

WHY TO WORK WITH US?

• Join an ambitious, cutting-edge technology company with global ambitions
• Part of the international expansion of a successful Czech brand
• Access to the best possible marketing stack
• Attractive fixed salary + quarterly revenue shares
• Office in Brno, possibility of partial home office
• Regular education, training, certification in the Czech Republic and abroad
• 5 weeks of vacation, 5 sick days
• Company language courses

WHAT TYPE OF THE COMPANY SHOULD YOU EXPECT?

• We operate on our version of a teal organization – built on autonomous teams, trust and a strong sense of “why”.
• Basic overview of https://www.reinventingorganizations.com
• 15 autonomous teams in CZ (80 colleagues) and Leadership team (only 4 c-level managers)
• Another 40 colleagues in international branches

Send us your CV and be part of our mission – IDEA StatiCa as the most used static calculation software in the world by 2030.