Digital Campaign Strategist

Náplň práce, právomoci a zodpovednosti:
ESET’s Global Advertising Team is looking for a new colleague to drive strategy and coordination for our paid media campaigns. If you have experience with PPC, enjoy digging into data to uncover insights, and like contributing to creative thinking, this could be a great fit for you. We’re looking for someone who can turn performance data into actionable tactics, spark new ideas, and confidently represent the team in cross-functional conversations.

##This is how it looks like:##

- Join a 12-member Online Advertising team: juniors eager for your guidance and seniors ready for strategic sparring.
- You won’t push campaign buttons yourself—instead, you’ll oversee the entire journey: production brief ▸ idea making ▸ strategy ▸ implementation ▸ optimisation ▸ evaluation ▸ “what’s next.”
- While colleagues drive lower-funnel performance, you bring expertise in awareness layer—setting objectives, defining measurement frameworks, and proving business impact that goes far beyond impressions.
- You’ll align local digital-performance activity with broader online programs (and make sure they harmonise with offline touchpoints), e.g., organic social media content.
- Work hand-in-hand with Sales, Brand, and other Digital teams to grow ESET’s global online revenue.
- English is your daily tool—expect to spend ~50 % of your day collaborating in it.

##Requirements:##

- 3-5 years in a similar strategic role—media-agency planning lead, digital account manager, or in-house campaign strategist.
- Deep mastery of the digital-marketing funnel—especially top-funnel awareness—and a clear view of how it fuels downstream demand and revenue.
- Fluent in metrics: reach, frequency, CPC, CTR, ROAS, brand-lift… and what each means for demand creation.
- Proven ability to design and run measurement frameworks for awareness (e.g., incrementality tests, brand-lift studies, MMM dashboards).
- Track record of orchestrating multi-market campaigns—briefing creative, guiding media agencies, and synthesising results into clear next steps.
- Strong relationship-builder—comfortable steering discussions with local partners, senior stakeholders, and cross-functional teams.
- English language at B2/C1 level (written and spoken)
- Nice-to-haves: experience with DV360 / Meta Ads Manager / Google Ads, A/B-testing tools, econometric modelling, and coordinating online–offline brand pushes, AI early adopter.