Marketing Strategy & Execution Specialist

Náplň práce, právomoci a zodpovednosti:

Our client is seeking an experienced and versatile Marketing Specialist who will take ownership of the complete marketing agenda and support the company’s growth primarily in the Czech market, with additional collaboration on activities in the global market.

This role requires someone who can combine strategic marketing capabilities with hands-on execution across online, offline, and event marketing. The position works closely with senior leadership and the sales team, and offers significant space for impact.

Key Responsibilities:

1. Marketing Strategy

• Develop and implement a comprehensive marketing strategy for the Czech market
• Collaborate with the sales team on adapting marketing activities for the international market
• Create long-term marketing and communication plans across multiple channels

2. Hands-On Execution

• Produce visual materials (banners, graphics, event visuals)
• Create copy for campaigns, websites, landing pages, and email marketing
• Set up, manage, and optimise online campaigns (social, display, performance)
• Manage company social media channels and content calendar
• Track performance, analyse results, and provide regular reports

3. Offline & Event Marketing

• Organise and support conferences, trade fairs, and partner events
• Develop printed materials, presentations, and promotional assets
• Coordinate with external suppliers (print houses, agencies, production partners)

4. Collaboration With Sales

• Support the sales team with marketing materials, presentations, and case studies
• Align marketing activities with sales objectives
• Co-create lead generation activities

Zamestnanecké výhody, benefity:

• ​Motivating salary & benefits package
  
• Take an important part in the overall company’s strategy
  
• Working with strong company peers, with local alignment & global standards
  
• Stable and professional working environment
• Strong company culture & values​

Požiadavky na zamestnanca:

• 3–5+ years of experience in marketing
• Ability to independently manage marketing from strategy to execution
  
• Advanced command of key marketing platforms and analytics tools (Meta, LinkedIn, Google Ads, Google Analytics, atď.)
  
• Basic graphic design skills (Canva or Adobe tools)
• Ability to communicate effectively with company leadership
• Experience in event marketing
  
• English language proficiency at B2–C1 level
• Czech language proficiency at C2/Native speaker
• Experience working with or targeting the global market is a plus