Social Media Specialist

Náplň práce, právomoci a zodpovednosti:

We are looking for a proactive and creatively driven Social Media Specialist with passion for analysis to join our Marketing team. In this role, you will manage our social media presence with a focus on effective message delivery, covering the full scope from content creation and planning to publishing.

Your role will also be to understand what drives user engagement, evaluate and report on performance, and translate data into recommendations for improvement.

Working closely with Digitalization & CRM Manager, you will bring fresh ideas in area of social media and turn it into our everyday way of working.

• Manage day-to-day social media activities across Facebook, Instagram, LinkedIn, YouTube and other relevant platforms.

• Develop social media content and communication plans, ensuring high-quality and timely execution and aligned with brand and business priorities.

• Plan, coordinate, publish and boost content supporting brand and tactical marketing campaigns.

• Contribute to social media strategy, communication concepts and innovative formats in cooperation with creative and digital agencies.

• Monitor social media trends, emerging technologies, content formats and audience behavior to identify new ideas and best practices from other Kia markets, domestic and global automotive competitors, as well as industries beyond the automotive sector.

• Coordinate and align organic (non-paid) social media activities with paid campaigns on social networks

• Leverage social media to drive high-quality website traffic, engagement, conversions and customer acquisition.

• Monitor and evaluate relevant KPIs (reach, engagement, etc.) and prepare regular reports and ad-hoc analyses, translating data into clear insights and actionable recommendations.

• Manage cooperation with creative and digital agencies, including briefing, implementation, quality control and evaluation.

• Analyze and identify key customer journey drivers and barriers across digital touchpoints and propose actions to improve customer experience.

• Leverage AI and emerging technologies to enhance content creation, digital marketing efficiency and AI agent's driven analytics especially.

• Provide social media and digital expertise across Marketing and other departments when required.

Zamestnanecké výhody, benefity:

• 13th Salary

• Annual Bonus

• Fully Covered Meal Allowance

• III. Pillar Pension Contribution

• Employee Discounts on Kia vehicles, Kia Branded Goods, Spare Parts and Accessories

• Transport Allowance

• Referral Bonus

• Multisport & Golem Membership

• Regular Health Check-ups

• Learning & Development Opportunities

• Birthday & Christmas Vouchers

• Partnership discounts

• Teambuilding & Events

Požiadavky na zamestnanca:

Excellent written Slovak language skills, including grammar and spelling, are essential

Fluent English (written and spoken)

Experience with Meta Ads Manager, Google Analytics and other analytics tools is highly valued

Experience with AI tools and AI agents, UX/UI principles, and newsletter platforms is an advantage

Familiarity with HTML is a plus

Creative mindset with a passion for social media trends, digital communication and innovation

Strong organizational and communication skills

Proactive and results-oriented approach

Analytical mindset with the ability to work with data and reports

Ability to work independently while effectively collaborating across departments and with external partners

Ability to identify trends, opportunities and best practices in a fast-changing digital environment

Vodičský preukaz:
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