Brand & Growth Manager

Náplň práce, právomoci a zodpovednosti:

Ovogene is the world’s first AI-driven egg donor bank and a global fertility ecosystem operating across 6 countries.
We combine science, medicine, technology, and biology to create modern, patient-centered reproductive care.
The clinic in Bratislava will become a strategic hub for Central Europe.

We are opening a new premium fertility clinic in Bratislava and looking for aBrand & Growth Managerwho can take full ownership of marketing, brand positioning, and business growth.
This isnota “task executor” role. This is abuilder role— for someone who wants autonomy, impact, and the challenge of scaling a clinic from day one.

This isnota “task executor” role. This is abuilder role— for someone who wants autonomy, impact, and the challenge of scaling a clinic from day one.

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​Your Mission

Turn a newly acquired clinic into a profitable, fast-growing medical brand in Slovakia.
You will be responsible for the full marketing cycle:market analysis → strategy → execution → ROI.

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​What You Will Do

​Brand & Strategy
• Conduct full market and competitor analysis
• Audit the current brand, positioning, and funnel
• Build a clear value proposition for the local market
• Develop and maintain a unified brand identity and tone

​Growth & Performance
• Plan and launch paid campaigns (Meta / Google)
• Build and optimize funnels for patient acquisition
• Test hypotheses, run A/B experiments, track ROI
• Manage monthly marketing budget and forecast growth

​Patient Journey & CRM
• Map and improve the patient journey
• Create scripts, flows, and handover processes
• Collaborate closely with sales, doctors, and operations

​Partnerships & PR
• Build local partnerships with clinics, doctors, wellness groups
• Launch small but effective PR initiatives
• Create local collaborations that drive trust and visibility

​Reporting
• Track key metrics weekly (CPL, CPA, conversion rate, revenue impact)
• Report directly to Ovogene’s Head of Business Direction

Zamestnanecké výhody, benefity:

​What We Offer
• Competitive salary: (based on experience)
• Full autonomy in decision-making
• Work inside a global fertility & biotech ecosystem
• Clear KPIs and performance bonuses
• Growth path into Head of Marketing Slovakia / CEE​

Požiadavky na zamestnanca:

​Technical Skills
• Performance marketing: Meta Ads, Google Ads (Search/Display/Performance Max)
• Market & competitor research (EU healthcare focus)
• Brand audit & positioning
• Funnel building (patient journey, CRM flows)
• Analytics: Google Analytics 4, Google Tag Manager, Looker Studio
• Basic SEO (structure, keywords, technical hygiene)
• A/B testing & hypothesis validation
• Copywriting for medical services
• Landing page optimisation (no-code builders welcome: Webflow, Wix, WordPress)
• Budgeting & ROI tracking
• CRM tools (HubSpot, Pipedrive, or any equivalent)


​Soft Skills
• Strategic thinking + hands-on execution
• Ownership mentality
• Strong communication
• Data-driven decisions
• Ability to build structure in chaos
• Proactive, direct, fast
• Experience working cross-functionally (sales, doctors, ops)