Marketing Data Scientist (m/f)

Náplň práce, právomoci a zodpovednosti:
*Role Responsibilities:
*Model Management & Delivery: Prepare and maintain Marketing Mix Models (MMM) and related analyses, ensuring the quality, accuracy, and timely delivery of models, data, and analyses to stakeholders
*Data Curation & Validation: Collect, structure, and validate data from various internal and external sources (media, sales, pricing, promotions, etc.)
*Insight Generation & Strategy: Develop insights and recommendations to support marketing investment optimization and broader business decision-making
*Cross-functional Collaboration: Collaborate with stakeholders and cross-functional teams to interpret results and present findings in a clear and actionable way
*Continuous Improvement: Drive the continuous improvement of modeling methodologies, data quality, and analytical workflows

*What You'll Be Working On
*Develop and maintain statistical Marketing Mix Models (MMM) in Python using the Google Meridian library
*Analyze the impact of Henkel's marketing activities (TV, digital, promotions, pricing, etc.) on sales performance across selected markets
*Translate analytical results into actionable business insights and recommendations to optimize marketing budget allocation and improve marketing effectiveness
*Collaborate with international marketing and business stakeholders to support data-driven decision-making and help maximize the return on marketing investments

Zamestnanecké výhody, benefity:
*Flexible work scheme with flexible hours, hybrid work model and up to 30 days per year for remote work abroad
*Diverse national and international growth opportunities
*Globally applicable well-being standards, including health and preventive care programs
*Gender-neutral parental leave for a minimum of 8 weeks
*Employee Share Plan with voluntary investment and Henkel matching shares
*13th salary, incentives
*Cafeteria benefit system, Multisport card
*Henkel shop and Henkel nursery school
*Extra paid days off for special life situations, referral and relocation bonus

Požiadavky na zamestnanca:
*University or College degree in Statistics, Econometrics, Data Science, Marketing Analytics, Computer Science or a related quantitative field
*Advanced knowledge of Python, knowledge of at least some of these modules is a plus: Pandas, MatPlotLib, PyMC, Meridian
*Advanced knowledge of MS Excel
*Active level of English (spoken and written) – communication with stakeholders on a daily basis
*Organized, detail-oriented, and analytical thinker with a structured approach to problem-solving
*Knowledge of statistical methods, regression analysis, and interpretation of analytical results
*Solid communication and interpersonal skills, with the ability to work effectively in a team