Senior Media Strategy & Retail Media Analyst

Náplň práce, právomoci a zodpovednosti:
As a Senior Media Strategy & Retail Media Analyst, you will support the Regional High Growth Media Team on driving Retail Media and media strategy initiatives across markets. our work will focus on translating media, commerce, and audience data into actionable recommendations, strengthening Retail Media effectiveness, and supporting data-driven investment and activation decisions across brands, retailers, and digital channels.

*Support Retail Media acceleration across all markets.
*Analyze Retail Media and campaign performance data to identify learnings, optimization opportunities, and actionable insights.
*Create reports and budget analyses to support retail media effectiveness and investment discussions.
*Collaborate with local markets, media agencies, eCommerce, and analytics teams on reporting and best practice sharing.
*Support the rollout and implementation of Retail Media guidelines, frameworks, and activation approaches across brands and markets.
*Monitor Retail Media trends, retailer capabilities, and platform developments to support innovation and continuous improvement initiatives.
*Support audience segmentation and activation initiatives in collaboration with media, and marketing teams.
*Support test-and-learn and experimentation initiatives across campaigns to identify optimization opportunities and scalable learnings.

Zamestnanecké výhody, benefity:
*Flexible work scheme with flexible hours, hybrid work model and up to 30 days per year for remote work abroad
*Diverse national and international growth opportunities
*Globally applicable well-being standards, including health and preventive care programs
*Gender-neutral parental leave for a minimum of 8 weeks
*Employee Share Plan with voluntary investment and Henkel matching shares
*13th salary, incentives
*Cafeteria benefit system, Multisport card
*Henkel shop and Henkel nursery school
*Extra paid days off for special events, referral and relocation bonus

Požiadavky na zamestnanca:
*At least 3 years of working experience in media planning, digital media, eCommerce, digital marketing or related fields
*Proven experience with digital media platforms such as Meta Ads Manager, Google Ads, Amazon Ads.
*Very good knowledge of MS Office - e.g. MS Excel and MS PowerPoint
*Fluent English language skills