Data Scientist

Náplň práce, právomoci a zodpovednosti:
We are looking for a Data Scientist to provide crucial answers.

You will evaluate ongoing campaigns and transform data into actionable improvements for future initiatives. Responsibilities include analyzing email and in-product messaging campaigns, interpreting data, and delivering insights for both strategic and daily optimizations.

Your contributions will directly impact customer engagement and overall marketing ROI.

##Responsibilities:##
##Email Campaign Analysis & Optimization##
- Track and analyze email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).
- Collect email-related data, identify trends, and convert insights into strategic recommendations for improvements.
- Implement daily optimizations to enhance deliverability, engagement, and lead generation.
- Conduct A/B testing on subject lines, content, and send times to continuously improve results.

##Business Analytics & Reporting##
- Establish and track key performance indicators (KPIs) to measure marketing and email campaign success.
- Build and present regular performance reports and dashboards to senior management and stakeholders.
- Leverage data visualization tools (e.g., Power BI, Qlik Sense) to communicate complex metrics in a clear and actionable way.
- Integrate cross-platform insights by utilizing Google Analytics 4 (GA4) in tandem with Looker Studio to track the full user journey from email click-through to on-site conversions, enabling data-driven optimization of the marketing funnel.

##Please note that this position is a maternity leave cover.##

##Requirements:##
- Advanced SQL knowledge required
- Experience using analytics and BI tools (e.g., Google Analytics, Power BI, Qlik Sense, MS SQL server) for data visualization and reporting
- Strong data analysis skills, with the ability to interpret complex data sets and translate findings into actionable insights
- Experience tracking and measuring KPIs related to campaign performance (e.g., open rates, click-through rates, conversions, ROI)
- Excellent communication skills to present analyses and recommendations to both technical and non-technical audiences
- A proactive, self-starter approach to finding innovative solutions and best practices in marketing automation and analytics
- B2/C1 in English