Marketing Data Analyst

Náplň práce, právomoci a zodpovednosti:
We have the data—we just need your expertise to unlock its potential. Join our team to evaluate ongoing campaigns, optimize our marketing funnel, and transform data into actionable improvements for future initiatives.

Responsibilities include analyzing email and in-product messaging campaigns, interpreting data, and delivering insights to drive optimizations. Your contributions will directly impact customer engagement and overall marketing ROI.

##Responsibilities:##
##Email and In-Product Campaign Analysis & Optimization##
- Track and analyze email campaign and in-product campaigns performance metrics
- Identify hidden trends
- Convert insights into strategic recommendations for improvements
- Implement optimizations to enhance deliverability, engagement, and lead generation
- Conduct A/B testing to continuously improve results

##Business Analytics & Reporting##
- Establish and track main KPIs to measure marketing and email campaign success
- Build and present regular performance reports and dashboards
- Integrate cross-platform insights by utilizing Google Analytics 4 (GA4) in tandem with Looker Studio to track the full user journey from email click-through to on-site conversions, enabling data-driven optimization of the marketing funnel
- Leverage data visualization tools (e.g. Power BI, Qlik Sense) to communicate complex metrics in a clear and actionable way
-site conversions, enabling data-driven optimization of the marketing funnel.

##Please note that this position is a maternity leave cover.##

##Requirements:##
- Experience using analytics and BI tools (e.g., Google Analytics 4, Google LookerStudio, Power BI, Qlik Sense, MS SQL server) for data visualization and reporting
- Strong data analysis skills, with the ability to interpret complex data sets and translate findings into actionable insights
- Strong SQL knowledge is required
- Experience tracking and measuring KPIs related to campaign performance (e.g., open rates, click-through rates, conversions, ROI)
- Excellent communication skills to present analyses and recommendations to both technical and non-technical audiences
- Fluent in English (B2/C1)
- Strategic thinker with a proactive approach