Senior Brand Manager/ka

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Brand Manager Slovakia - position overview

This role serves as the key marketing lead for the Slovak market, acting as the main interface between the local Brand/Consumer Marketing team and regional/global stakeholders. You will manage a diverse portfolio of brands, including partner brands from ABI and Diageo (Staropramen, Cool, Stella Artois, Corona, Guinness,...), and oversee everything from strategic planning and innovation to flawless execution of consumer activations.

This role is reports directly to the Marketing Director CZ/SK, you will work independently while collaborating closely with agency partners, sales, trade marketing, and regional brand teams. You will provide strategic input into brand development, lead campaign adaptation and execution, and ensure consistent performance tracking and evaluation across the portfolio.

What will be your key responsibilities?

• BRAND STRATEGY & PLANNING: Lead the development of annual brand plans for Molson Coors, ABI, and Diageo brands in Slovakia. Provide strategic input based on local market insights, support the Marketing Director in finalizing brand strategy, budget allocation, and KPI recommendations.
• EXECUTION of Campaigns, Activations and events: Own the end-to-end execution of brand campaigns, activations, and events. Adapt and localize global toolkits in collaboration with regional brand teams. Ensure flawless execution across all consumer touchpoints.
• INNOVATIONS: Lead the innovation pipeline from ideation to launch. Collaborate with regional innovation teams and ensure local relevance and feasibility. Manage SKU portfolio, packaging, and registrations in the deposit system.
• STAKEHOLDER MANAGEMENT: Act as the main contact for ABI and Diageo partners, regional brand teams, sales, trade marketing (COMEX), and agencies. Coordinate planning, approvals, execution, and reporting across all stakeholders
• PERFORMANCE & REPORTING: Monitor brand performance through KPIs, market data, and campaign effectiveness. Deliver regular reporting to regional teams, Marketing Director, ABI/Diageo partners, and Slovak commercial team. Provide actionable insights to drive portfolio growth.
• BUDGET MANAGEMENT: Manage a marketing budget. Propose investment plans, control spending, and optimize expenditures.
• COMMERCIAL REPRESENTATION: Represent marketing in regular commercial meetings, sales conferences, and briefings. Ensure alignment with the commercial calendar and sales priorities.

What should be your background?

- minimum of 3 years marketing experience
- Slovak or Czech - Native, English - Advanced
- solid foundation in brand management; knowledge and experience in every element of the brand mix (product development, packaging, advertising and promotions, pricing etc.
- knowledge of agency management routines and experience from managing agencies
- experience in creative development (advertising, promotions, brand identity and others)
- knowledge of market/marketing research tools and ability to use those in everyday work
- strong analytical and negotiation skills
- strong independence and ability to prioritize and manage a complex agenda
- target oriented, open minded, team player, positive attitude, drive
- driving license

What is in for you?

• Unlimited home office - upon agreement with your manager and after your trial period, you may work from home during the workweek
• Flexi days - you need to balance your working hours during the same month. After that, you can choose to take half or full day off on Friday, upon agreement with your manager
• Sabbatical leave - sometimes, life calls for a small break. If you’ve been with us for at least 3 years, you can talk to your manager and our HRBP to check about this option. If we agrre, you’ll be able to return to your original role within 6 months.
• Holiday - you’re entitled to 5 additional vacation days beyond the legal minimum, and from the age of 33 and up, your holiday increases to 5 more days
• 3x Free days (we don’t have sick days) you can also take it for relaxation :)
• Multisport card
• Meal vouchers
• Pension saving contribution (III.Pilier) - if you have an active contract with one of the pension providers (Tatra banka, Uniqa, NN, Stabilita), you can enroll in this benefit anytime — by the 20th of each month
• Retirement bonus
• Service award - benefit is provided from occasion of at least 10 years at the company
• Option for Refferal bonus 400€ - if you recommend a new colleague
• Holiday contribution - maximum amount is 275€/year
• Cafeteria - 100€/year
• Paid leave during the year: you’re entitled to extra paid days off for each of the following occasions - child birth, your wedding day, accompanying your child to school on their very first day, when moving within/outside of the city
• Maternal and Paternal leave in specific case - for employees who are not covered by the current legislation (custody of a child,..) or paternity leave for 14 days (also in child custody case)
• Employee Asistance Program - you can call and speak with professionals from these areas: legal, psychological, finance
• Life/Disability insurance
• Long term disability adjustment up to 100% of your base salary
• Paternity leave - take 14 days of and get up to 100% of your base salary
• Company sponsored events

Let's build something great together!
We do our best to respond to every applicant within 14 days, regardless of the outcome.

Note:

At Pivovary Staropramen, we support equal opportunities, value the diversity of skills, perspectives, cultures and encourage applications from candidates from all backgrounds. We believe that together we are better. We proudly celebrate our beer. #BetterWithYou

Our advertisement is sometimes written in the feminine or masculine gender. This procedure was chosen solely to achieve the highest possible fluency of the text. It does not express a gender-based or discriminatory approach of our company towards applicants for vacant positions in any way.

Zamestnanecké výhody, benefity:
Možnost delšího neplaceného volna
Mobilní telefon
Dovolená více než 5 týdnů
Individuální rozvržení pracovní doby
Stravenky/příspěvek na stravování
Firemní akce
Dovolená 5 týdnů
Možnost občasné práce z domova
Vyhrazený čas na inovace
Flexibilní začátek/konec pracovní doby
Příspěvek na penzijní/životní připojištění
Kafetérie