Brand Manager

Náplň práce, právomoci a zodpovednosti:

The Brand Manager is responsible for understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience, brand image and per capita consumption. Works closely with the Marketing Manager to contribute to the annual business plan by creating, planning and executing brand initiatives, the advertising plan, new products and packaging launches whilst ensuring the brand is portrayed in the right way.

All the responsibilities we'll trust you with:

CONSUMER INSIGHTS AND MARKET RESEARCH

Analyzes data and turns them into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans. Combines research data with the market results to identify growth potentialin terms of consumption occasions and frequency. With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.

PORTFOLIO STRATEGY & INNOVATION

Manages and periodically evaluates the portfolio strategy and actively collaborates on the channel, pricing & promo strategy. Leads and manages solid product launches together with sales, finance and other marketing functions and acts as the key contact for Red Bull HQ. Understands which packaging solution addresses country-specific needs, as well as leads and manages the launch proposal. Collects all learnings to share locally and with International HQ.

ADVERTISING AND CREATIVE

Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices in to consideration and with the right level of digital and social media integration. Works closely with the Digital Manager to amplify the impact of advertising on own, earned and paid media channels. Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output. Manages the media agency to ensure the best possible value-for-money advertising plan, periodically evaluating and optimizing media campaigns. Annually reviews media planning and buying with the agency and International HQ.

BRAND MANAGEMENT

Trains and supports marketing peers as well as on/off premise and trade marketing with their projects. Supports the Marketing Manager conducting impromptu brand training. Collaborates & ensures synergy on any trade/marketing initiatives. Builds and provides training on new cross-functional tools, such as sales/marketing programs or trade marketing. Works closely with the Marketing Manager, regional team and International HQ specialists to share learnings, best practices, to align plans, share latest updates and insights. Continually re-applies successful models. Instigates and participates in creative sessions to develop tactics and assesses best practice case studies. Delivers the brand part of the business plan. Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.

TEAM LEADERSHIP

Leads, supports, and develops a team of two direct reports—Brand Trainee (part-time student) and Consumer Collecting Manager (full-time)—who is responsible for leading the Student Marketing program and executing the Marketing plan in the field to increase brand awareness, strengthen positive brand and product perception, and drive consumption (not only among the student target group). This includes the administration of related HR activities.

GENERAL MANAGEMENT

Supports the Marketing Manager to develop and implement the annual business plan. Prepares, together with the Marketing Manager, the annual plan and financial budgets / P&L in co-operation with the marketing and sales team. Manages and maintains the agreed budget. Builds a strong, transparent, trusty partnership and cooperation with management and personnel.

Požiadavky na zamestnanca:

• At least 3 years of previous work experience at similar position in FMCG company.
• Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context.
• Generates consumer insights and translates them in to successful brand initiatives.
• Ability to implement the business strategy successfully, while managing associated changes and people processes.
• Strong analytical ability and commercial acumen to understand financial statements and market trends.
• Fluency in English and Slovak (verbal & written).
• Proficient in Word, Excel, PowerPoint.
• Excellent verbal, written and presentation skills.
• Team player with strategic thinking, creative and open to new things, self-motivated and focused on delivering results/ KPIs.
• A natural positive and self-motivated person, capable of working in a team and able to drive processes and improvements.
• Growth mindset