Senior Marketing manager for FAMALO

Náplň práce, právomoci a zodpovednosti:

Lead Marketing Strategy & Growth

• Define and deliver the end-to-end marketing strategy, driving growth across both B2C (buyers & long term renters) and B2B (agents, developers, investors).
• Position Famalo as an innovative, trusted, and leading real estate marketplace in the region.
• Segment the market, develop customer personas, and tailor communications to buyers, sellers, agents, and developers.
• Launch and scale go-to-market strategies for new features and market expansions.

Drive Acquisition & Demand Generation

• Lead omnichannel campaigns (Google, Meta, LinkedIn, programmatic, affiliate) that deliver measurable results.
• Build strategic partnerships with real estate agencies, developers, and financial institutions.
• Drive performance marketing with clear KPIs for traffic, registrations, active listings, and conversions.
• Execute a long-term SEO and content strategy to generate sustainable leads.
• Support the sales team with high-quality collateral and campaigns that convert prospects into clients.

Build a Strong Brand & Communication Presence

• Own and grow the Famalo brand identity – ensuring consistent and engaging communication across all channels.
• Develop and execute a PR strategy, securing presence in real estate, business, and tech media.
• Represent Famalo at conferences, trade shows, and industry events.
• Build a compelling employer brand, positioning Famalo as an attractive workplace within the real estate and proptech community.
• Produce thought leadership content – blogs, whitepapers, webinars, and video.

Data-Driven Marketing & Optimization

• Establish robust analytics and reporting frameworks (GA4, Data Studio, BI tools) to monitor funnel performance.
• Analyze KPIs (MQLs, conversions, ROI, attribution, pipeline growth) and optimize campaigns for impact.
• Work closely with product to improve user journey and conversion rates.
• Develop CRM and marketing automation strategies for retention, lead nurturing, and loyalty.

Lead, Inspire & Scale the Team

• Manage and inspire a growing marketing team (5-10) of internal specialists and external partners. 
• Set up clear processes, standards, and best practices to scale efficiently.
• Mentor junior colleagues, developing in-house expertise for sustainable growth.
• Take ownership of the marketing budget, ensuring every investment drives measurable ROI.
• Collaborate across sales, product, and leadership teams to align strategies and maximize impact.

Informácie o výberovom konaní:
The resume must be accompanied by a cover letter.

Požiadavky na zamestnanca:

Senior Marketing Manager – Requirements

• Minimum 5+ years of experience in marketing, ideally within real estate, e-commerce, marketplace, or tech/startup environment.
• Proven track record in brand growth management and user acquisition.
• Strong background as Marketing Manager or Senior Marketing Manager in a B2B or B2C tech-driven business.
• Experience in developing and executing marketing plans that build awareness and generate qualified leads.
• Excellent knowledge of digital channels and performance marketing (SEO, SEM, social media, programmatic, automation).
• Demonstrated skills in content strategy, PR, and brand building across online and offline channels.
• Strong analytical mindset with the ability to translate data into actionable strategy.
• Experience in budget management and maximizing ROI.
• Ability to collaborate effectively with sales and product teams to align marketing and business goals.
• Strong leadership and project management skills, with proven ability to lead teams and external partners.
• Excellent written, verbal, and presentation skills in English (other languages are an advantage).
• Degree educated in Marketing, Business, Communications, or a related field.