Marketing Manager

Náplň práce, právomoci a zodpovednosti:

- Implement successful marketing campaigns and manage their execution from ideation to delivery.
- Promote the brand at trade shows and major industry-related events.
- Develop strategies and tactics to promote the company and drive qualified traffic to its website.
- Experiment with various organic and paid acquisition channels such as content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Create valuable and engaging content for the company website and blog that attracts and converts target groups.
- Build strategic relationships and partnerships with key industry players, agencies, and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis, allocating funds wisely.
- Oversee and approve marketing materials, from website banners to printed brochures and case studies.
- Measure and report on the performance of marketing campaigns, gather insights, and assess them against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Požadujeme:

- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Knowledge of WordPress
- Experience in setting up and optimizing Facebook campaign and Google Adwords campaigns
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Content and visuals creation with dedicated software


Zašlite nám svoj životopis v slovenskom jazyku a ak máte aj v anglickom jazyku. Viac podobných pozícií nájdete na https://www.grafton.sk/sk/job-search