Brand Manager

Náplň práce, právomoci a zodpovednosti:
We’ve built the world’s most successful tobacco company, with the world’s most popular and iconic brands. Now we’ve made a dramatic decision. We’re building PMI’s future on smoke-free products. We have developed a range of completely new, innovative product platforms. Our dream is to convert every adult smoker that would otherwise continue to smoke, to these smoke-free platforms. To help us achieve our dream, we need your help.

Are you a creative thinker with a passion for innovation? Join us and make a difference in the world of smoke-free products!

Job scope:
- Define and lead the overall category strategy, including pricing strategy, portfolio priorities and key growth initiatives.
- Own the category P&L perspective by identifying business opportunities, risks and corrective actions to support sustainable growth.
- Manage the end-to-end process of portfolio design and development, from opportunity identification and concept definition to launch preparation and performance evaluation.
- Collaborate closely with regional and global headquarters to adapt central strategies, toolboxes and innovation pipelines to local market needs.
- Implement marketing strategy into full 360 commercialisation plans across consumer touchpoints, channels and commercial teams.
- Lead cooperation with creative, media and other external agencies to develop impactful campaigns, assets and communication platforms.
- Work with market, consumer and commercial data to generate insights, evaluate performance and recommend improvements across brand, portfolio and activation plans.
- Coordinate cross-functional stakeholders to ensure consistent brand and category execution in the external environment.

Zamestnanecké výhody, benefity:
WHAT WE OFFER:
- 13th & 14th salary
- Extra days off
- Flexible working time
- Supplementary pension plan (III. pillar)
- Life & accident insurance
- MultiSport Card
- Employee Assistance Program
- Opportunities for career development & growth
- Work for a multinational company - certified Equal Salary & TopEmployer

Požiadavky na zamestnanca:
- 4–5 years of experience in Brand Marketing, ideally within FMCG, consumer goods or another commercially driven environment.
- Strong experience in setting brand strategy, brand positioning, communication platforms and go-to-market plans.
- Proven ability to translate marketing strategy into 360 commercial activation, including campaign development, channel execution and performance evaluation.
- Experience with portfolio management, innovation pipeline development, pricing initiatives and business case preparation.
- Strong analytical skills, with the ability to work with market, consumer and business data and turn insights into clear recommendations.
- Project management experience, including coordination of cross-functional teams and external agencies.
- Creative thinking combined with business acumen, ownership and a proactive approach to continuous improvement.