Head of Marketing

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About Innixus
Innixus is an advisory and consulting firm specialising in go-to-market, sales, and business development for cybersecurity and technology startups. We design and operate startup programs, run a cybersecurity professional community, and manage the Innovation HUB — a separate brand for the broader innovation ecosystem. We work closely with founders and partners to help early-stage companies grow through structured programs, community, and real-world execution.

About the role
We are looking for a hands-on Head of Marketing to own marketing strategy and execution across Innixus, our startup programs, and our community brands. You are not a coordinator - you are the marketing function. You set the direction, manage a bench of external specialists, and make sure things actually get done.
The role covers multiple active pillars simultaneously: a cybersecurity professional community, a separate innovation brand, recurring events, new program launches, and a coworking space in development. Each has a different audience, a different voice, and different goals. You hold all of it.

What you will do

- Own marketing planning and execution across all active pillars - community, innovation programs, events, and new initiatives as they launch
- Maintain distinct brand voices and content strategies for different audiences — cybersecurity professionals, startup founders, innovation ecosystem players
- Plan and run marketing for incubator and accelerator program launches — positioning, landing pages, acquisition campaigns, application funnels, onboarding sequences
- Build and manage content, SEO, social media, newsletters, and email campaigns across multiple brands
- Plan and execute event marketing for community meetups and program events promotion, registration, follow-up
- Brief, activate, and review external specialists (designers, copywriters, SEO, PR) you manage the bench and own the output
- Advise startups in our programs on positioning, go-to-market, channel selection, and early marketing execution
- Track performance across pillars and report clearly on what's working and what isn't
- Own the marketing tools stack


What we're looking for

- 5+ years in marketing, with at least 2 years in a lead or senior role owning a full marketing function
- Proven experience running marketing across multiple brands or audiences at the same time — not just one product, one channel, or one campaign
- Experience launching or marketing a startup program, incubator, accelerator, or similar initiative
- Has built email onboarding sequences and member communication flows, not just sent newsletters
- Experience briefing and managing external specialists — you've coordinated a bench before, not just worked alongside one
- Background in tech, cybersecurity, SaaS, or the startup/innovation ecosystem
- Has worked in a small team where you owned outcomes end-to-end


Why join
Real responsibility across a genuinely varied scope - community, programs, events, new launches. A small team means your work is visible and actually used. You'll work directly with founders who need real marketing help, not polished slide decks. If you like clarity, autonomy, and seeing your work matter - you'll fit right in.

Požiadavky na zamestnanca:

 - Strong generalist: content strategy, SEO, email marketing, social media, event marketing, paid campaigns — you know how each works and when to use them
- Able to write — briefs, copy, positioning statements, campaign plans. You don't outsource your thinking
- Thinks in audiences: the same message does not work for a cybersecurity professional, a university founder, and an innovation partner
- Organised and outcome-oriented — you track things, follow up, and nothing falls through the cracks
- Comfortable starting from a direction, not a fully defined brief
- Excellent written and spoken English

Nice to have
- Knowledge of the Central European startup or tech ecosystem (Slovakia, Czechia, Poland, Hungary)
- Existing relationships in the local startup, university, or innovation community
- Experience building a brand or campaign from zero

- Slovak or Czech language skills